Zepto, a leading quick commerce platform, has reported a staggering 10x increase in Ganesh idol sales this Ganesh Chaturthi compared to last year. The surge in demand reflects a broader trend towards both traditional and convenient festive solutions, the company said.
Zepto’s sales figures reveal that ready-made modaks have reached 1,500 per hour, while modak moulds remain steady at 500 per hour. Among major cities, Bengaluru leads in sweet orders, accounting for 25% of all sweet-related transactions. Mumbai follows with 18%, Delhi NCR at 17%, Hyderabad at 12%, and Chennai at 6%.
In a push towards sustainability, the Mumbai-headquartered company has sold over 10,000 eco-friendly Ganesh idols across India. Partnering with Svasti, which specialises in 100% environmentally friendly idols, Zepto has empowered over 100 local artisans, contributing to thousands of eco-conscious idols for this year’s celebrations.
In the last 24 hours alone, Zepto sold more than 70,000 sweets. Mumbai leads in modak sales, with the city accounting for over a third of all modak orders. Bengaluru has shown a preference for pedas, while Delhi-NCR and Hyderabad are major consumers of laddoos.
Growth trends this Ganesh Chaturthi show significant increases: modaks have seen 5x growth, laddoos 2.5x growth, and Indian mithai orders have doubled. Pooja essentials also saw a 2x growth. Zepto’s efficient delivery service ensures that festive essentials, from modak moulds to eco-friendly idols, are delivered swiftly, enhancing the ease of celebrating Ganesh Chaturthi with tradition.
Zepto, founded in 2021 by Aadit Palicha and Kaivalya Vohra, has rapidly become one of India’s fastest-growing internet brands.
From: financialexpress
Financial News
