Snapdeal has signed a Memorandum of Understanding (MOU) with Digital India Bhashini, an independent business division established by MeitY within DIC, to develop services and products focused on enhancing language translation efforts to promote digital inclusion in India.
As per the company, the MOU was signed between Bharat Venishetti at Snapdeal and Amitabh Nag, CEO of Bhashini.
Talking about the partnership, Himanshu Chakrawarti, CEO, Snapdeal, “The collaboration focuses on Snapdeal’s commitment to advancing digital inclusivity in India. We look forward to combining Bhashini’s deep expertise in language solutions with Snapdeal’s robust e-commerce platform to empower individuals across diverse linguistic backgrounds. This initiative aligns seamlessly with our mission to enhance accessibility and affordability in online shopping, particularly in Tier 3 cities and beyond.”
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Additionally, the partnership is emphasising on the commitment to address the diverse linguistic landscape of India and making digital services accessible to all. It is expected that the collaboration will leverage artificial intelligence (AI) to develop innovative solutions catering to over nine vernacular languages.
“Our partnership with Snapdeal marks a milestone in our mission to promote linguistic diversity and digital accessibility. Through use of AI and voice-first technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians,” Amitabh Nag, CEO, Bhashini, stated.
From: financialexpress
Financial News
