Gone are the days when installing cameras was seen solely as a security measure. With the rapid advancement of AI and computer vision, cameras can now offer much more. For instance, video analytics offers retailers valuable insights into customer experience, employee behaviour, and overall security, allowing them to optimise store layout, product placement, and strategies. Raymond, a well-known player in the fashion and lifestyle industry, is showing the way forward. It has integrated Staqu’s Jarvis AI video analytics into its existing CCTV systems across 1,400-odd stores to enhance customer engagement and provide a seamless shopping experience.
The Mumbai-based diversified group, which approaches its centenary in 2025, has a legacy collection of brands such as Park Avenue, Raymond, Parx, Ethnics and ColorPlus. “Staqu’s audio-video analytics software Jarvis has significantly benefited Raymond by providing AI-based solutions that seamlessly integrate with our existing CCTV infrastructure to gather insightful data about customer behaviour in our stores. This includes analysis of footfall, time spent in various sections, and conversion rates, which helps us optimise store layouts, enhance marketing effectiveness, and improve customer service,” said Ravi Hudda, chief technology officer, Raymond.
“By leveraging these insights, we are now making informed decisions to refine our omnichannel strategy, ensuring a cohesive and efficient customer experience across Raymond’s retail, e-commerce, and D2C channels, ultimately driving higher sales,” he informed.
“Our IT operations encompass a range of advanced technologies to support our extensive retail and e-commerce networks. Our omnichannel strategy integrates online and offline customer journeys, supported by a robust CRM system for store marketing campaigns. E-commerce platforms and advanced supply chain management systems ensure efficient operations and seamless order fulfillment. Additionally, modern POS systems enhance the in-store experience, while adhering to stringent data privacy standards to protect customer information,” he added.
Fueled by AI, computer vision, deep learning, patented technologies and unique capabilities, Jarvis helps transform long CCTV video footage into meaningful information. Its plug-and-play feature made it convenient to integrate into Raymond’s CCTV camera installations across the country.
In the retail space, there is a growing demand for AI and machine learning technologies that offer deep insights into customer experience and store analytics. According to Atul Rai, co-founder and CEO of Gurugram-based Staqu Technologies, Indian retailers are adopting AI-powered analytics for store marketing campaigns, inventory optimisation, and enhanced customer experiences. Technologies like computer vision and heat-map analysis are being used for in-store analytics and customer engagement.
E-commerce platforms have a wealth of data about their customers, including time spent on the website and section visits, but traditional retailers often lack these insights. “Jarvis helps fill this gap, providing retailers with critical data to compete alongside e-commerce,” Rai said, adding, “currently, we are working with marquee brands such like Olive, CCD, Starbucks, Metro and WeWork, and many other leading brands in India.”
According to him, technologies like AI, GenAI and IoT are significantly transforming the retail sector by providing impactful capabilities. “These technologies empower retailers to analyse data in real time, predict trends, and optimise customer engagement. As these innovations continue to evolve, they will further drive an impactful change in retail and other sectors, offering more experienced and streamlined operations. Embracing these advancements will be crucial for retailers to stay competitive and meet the ever-changing demands of the market,” he added.
From: financialexpress
Financial News
