Mamaearth on Wednesday announced that it is strengthening its offline presence through distribution in Canteen Stores Department (CSD) under the Ministry of Defence, across India. In a regulatory filing, the company said, “This collaboration represents a key milestone in the brand’s expansion strategy, allowing it to connect with a broader audience and meet the distinct needs of consumers nationwide.”
Mamaearth identified a gap in the CSD channel and took decisive steps to fill it. The brand’s entry into CSD has been a crucial growth driver, contributing to its robust offline presence across India.
Varun Alagh, CEO & Co-founder, Honasa Consumer Limited, said, “Mamaearth has always focused on reaching our consumers wherever they are, and our presence in the CSD channel under the Ministry of Defence reflects this commitment. We recognized the potential within the CSD network and have successfully established a presence in every state where CSD operates. The response has been incredibly positive, with Mamaearth products quickly becoming a consumer favourite.”
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The association has already shown promising results, with strong consumer demand and positive feedback across the CSD network. Mamaearth’s presence in CSD has enabled the brand to expand its reach to a previously untapped market segment.
Earlier in August, Honasa Consumer, the parent company of Mamaearth, had reported a 63 per cent increase in consolidated net profit for the quarter ending June, reaching Rs 40 crore year-on-year from Rs 25.96 crore. Revenue from operations grew 19 per cent year-on-year to Rs 554 crore, up from Rs 464 crore in the previous year’s first quarter.
From: financialexpress
Financial News
