Architectural Concept Design Collection

  • CONTACT
  • MARKETCAP
  • BLOG
Finances Investing and Crypto News
  • BOOKMARKS
  • Finance
  • Investment
  • Crypto
    • Bitcoin
    • Blockchain
    • Ethereum
    • Forex
    • Tether
  • Market
    • Binance
    • Business
    • Investor
    • Money
    • Trading
  • News
    • Mining
    • NFT
    • Stocks
Reading: Bitcoin treasury firm Bakkt plunges 40% after selling its loyalty business
Share
  • bitcoinBitcoin(BTC)$82,490.28
  • ethereumEthereum(ETH)$2,486.90
  • tetherTether USDt(USDT)$1.00
  • binancecoinBNB(BNB)$742.50
  • rippleXRP(XRP)$1.40
  • usd-coinUSDC(USDC)$1.00
  • solanaSolana(SOL)$109.35
  • tronTRON(TRX)$0.330734
  • hyperliquidHyperliquid(HYPE)$84.21
  • zcashZcash(ZEC)$1,211.13
Finances Investing and Crypto NewsFinances Investing and Crypto News
0
Font ResizerAa
  • Finance
  • Investment
  • Crypto
  • Market
  • News
Search
  • Finance
  • Investment
  • Crypto
    • Bitcoin
    • Blockchain
    • Ethereum
    • Forex
    • Tether
  • Market
    • Binance
    • Business
    • Investor
    • Money
    • Trading
  • News
    • Mining
    • NFT
    • Stocks
Have an existing account? Sign In
Follow US
© Foxiz News Network. Ruby Design Company. All Rights Reserved.
Finances Investing and Crypto News > Blog > Crypto > Bitcoin > Bitcoin treasury firm Bakkt plunges 40% after selling its loyalty business
BitcoinCrypto

Bitcoin treasury firm Bakkt plunges 40% after selling its loyalty business

admin
Last updated: 29/07/2025 10:43 Chiều
admin
Published 29/07/2025
Share


After a full Bitcoin treasury pivot, Bakkt Holdings’ lowball $75 million stock offering caused the stock to plunge in premarket trading. 

Summary

  • Bakkt Holdings plans to issue $75M shares
  • Lowball share offering caused its share price to nosedive
  • The firm fully divested from its loyalty business

For exchange-listed companies, crypto treasury pivots are usually designed to increase their stock valuations. However, this doesn’t always pan out as expected, as in the case of Bakkt Holdings, which recently fully pivoted to a Bitcoin (BTC) treasury strategy. On Tuesday, July 29, the company’s stock plunged over 40%, largely due to its lowball stock offering.

Specifically, the firm announced plans to raise $75 million through a stock offering and pre-funded warrants. The firm plans to issue 6,753,627 shares of Class A common stock and pre-funded warrants for up to 746,373 shares. Common stock will be priced at $10 per share and warrants at $9.9999.

This decision came despite the fact that, at the time of the announcement, the company’s shares were trading at $17 per share. Soon after the stock offering announcement, Bakkt’s shares fell to $10.09 due to concerns about its strategic pivot to Bitcoin.

Bakkt Holdings goes full in on Bitcoin

On July 28, Bakkt Holdings sold its loyalty business, previously a core of its operations, to a subsidiary of Roman DBDR for $11 million in cash. According to the firm’s CEO, Andy Main, this sale was part of its strategy to pivot to a “pure-play crypto infrastructure company.”

This is part of its broader strategy to raise up to $1 billion, largely to invest in its Bitcoin treasury through both stock issuance and warrants. In addition to its Bitcoin treasuries, Bakkt plans to invest in digital asset technology. The firm plans to offer Bitcoin custody services, facilitate stablecoin payments, enable digital asset trading, and provide various other services for institutional clients.

You Might Also Like

BTC, ETH, XRP, BNB post gains

Solana price reclaims $200 on whale-led rebound, will recovery hold?

Stablecoin legislation gets renewed bipartisan support in Senate: report

How cross-chain bridges work and why $4 billion has been stolen from them

Africa’s crypto economy balloons 52% as Chainalysis tracks $205b flows

TAGGED:BakktBitcoinBusinessfirmloyaltyplungessellingtreasury

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Email Copy Link Print
Previous Article Why is the crypto market down today?
Next Article Tether backed Twenty One adds 5,800 BTC ahead of planned listing

Follow US

Find US on Socials
FacebookLike
- Advertisement -
Ad image
Popular News
What is Chainlink and how does the LINK oracle network work?
What are NFTs and do non-fungible tokens still matter in 2026?
What is Hedera Hashgraph and how does HBAR work?
What is Bitcoin halving and why does it move the price
What is a margin call in crypto? Leverage risk explained
- Advertisement -
Ad image

Follow Us on Socials

We use social media to react to breaking news, update supporters and share information

Twitter Youtube Telegram Linkedin
Finances Investing and Crypto News

FICN.net brings you the latest in finance, investment, and crypto. Stay informed with expert insights, market analysis, and beginner guides. Whether you're new or experienced, FICN.net helps you explore opportunities, manage risks, and make smarter financial decisions in a fast-changing world.

Subscribe to our newsletter

You can be the first to find out the latest news and tips about trading, markets...

Ad image
© 2024 Finance, Investment, and Crypto News. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?