Gemini has added 14 new tokenized U.S. equities to its trading platform for eligible users in the European Union, further expanding its footprint in the growing tokenized securities market.
The July 14 launch introduces more consumer, travel, and software names to Gemini’s growing lineup of tokenized stocks, which are tradable 24/7 and backed 1:1 by real-world shares held with a regulated custodian.
The new rollout builds on Gemini’s initial launch of tokenized equities for EU customers in late June, which began with MicroStrategy and later included companies like Apple and Tesla. This latest round expands the platform’s reach into industries like SaaS, airlines, and fast food while integrating more well-known international brands.
Nike, McDonald’s, Coca-Cola, Starbucks, Uber, Adobe, Cisco, Hut 8, and more are among the recognizable brands in the new batch. Each tokenized stock is issued on Arbitrum (ARB), Ethereum’s Layer 2 network, which allows for 24-hour trading, fractional ownership, and near-instant settlement.
The offerings are made possible by Gemini’s partnership with Dinari, a U.S.-based transfer agent and broker-dealer. Gemini’s model ensures that these tokens offer the same economic exposure as the underlying shares, despite the fact that they are structured as derivatives rather than direct equity ownership.
The expansion demonstrates Gemini’s approach to gaining market share in areas with clearer regulatory frameworks, such as the EU, where tokenized securities are becoming more popular due to the Markets in Crypto-Assets regulation. Currently, U.S. customers cannot access the platform.
With a trading fee of 1.49%, Gemini hopes to make it simpler for foreign investors to access U.S. stocks while also establishing the framework for tokenized assets to more easily integrate into decentralized finance.
The tokenized stock market is growing rapidly, and rivals like Bybit, Robinhood, and Kraken are already targeting European markets. By 2030, analysts predict that tokenized securities will grow into a multitrillion-dollar asset class.
