Ecommerce is set to witness a boom by 2026, with the demand expected to come from semi-urban and rural areas, reveals ‘Atmanirbhar Bharat Digital Empowerment’ data report by PayNearby. As per the report, assisted ecommerce is one such category which is gaining popularity among tech-shy consumers from rural areas. It highlights the growing acceptance of assisted financial and digital services at semi-urban and rural retail stores such as kirana stores, medical stores, and mobile recharge stores.
The report unveils that local retailers and kiranas in Telangana and Uttar Pradesh witnessed the highest growth in assisted ecommerce transactions, recording more than 1100 per cent and 164 per cent growth respectively.
Talking about the report, Anand Kumar Bajaj, Founder, MD and CEO, PayNearby, said, “The rural commerce is undergoing a significant shift with aspirational customers getting access to various products at a nearby store. We are leveraging the Distribution-as-a-Service (DaaS) architecture so that tech-shy customers can embrace the ecommerce revolution with superior experience, local retailers have enhanced income opportunities and e-commerce partners can expand footprint, even to the remotest of areas.”
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As per the report, some of the popular categories in the ecommerce segment and branded shops segment include grocery, mobile and accessories, clothes. The average ticket size in the ecommerce and branded shop category was Rs 1,500 and Rs 3,000 respectively.
Additionally, Assam led with an increase in the number of retailers offering financial services and growth in overall transaction volumes at retail stores. The report also indicates a strong shift towards digital payments with the transactions on UPI QR codes at retail outlets growing by 84 per cent.
AePS and Micro ATM services
The adoption of AePS and Micro ATM services at retail stores in Jammu & Kashmir and Northeastern states further provides a boost to the Government’s vision of a ‘Viksit’ Bharat. While AePS adoption saw over 134 per cent growth in value and 89 per cent in volume of transactions at retail stores in J&K, there was a 31 per cent rise in MicroATM transactions in the region.
Similar trends are observed in Northeastern states, with Meghalaya witnessing 1000 per cent growth in AePS transaction value and a 712 per cent increase in transactions. This is followed by Nagaland and Assam, both of which also demonstrated impressive growth in AePS transaction value and the number of transactions.
Furthermore, with a 29 per cent increase Punjab has witnessed the highest growth in disbursing MSME loans through retail stores. Insurance disbursals through retail stores also saw a significant uptick, with Kerala and Madhya Pradesh recording 24 per cent and 14 per cent increase, respectively.
From: financialexpress
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