Vinod Cookware on Friday announced that it has acquired Healux International Pvt Ltd, with an aim to expand its existing B2C reach by bringing high-quality, healthy, and sustainable cookware directly to every Indian household. The acquisition, it added, will connect the company with Indian premium craftsmanship and top-tier marketing efforts with a contemporary, female entrepreneurial sales network, which includes 60+ branch franchises and 20,000 sales consultants (90 per cent female) for direct B2C reach.
For Healux International, this acquisition will open doors to advanced facilities and a wider distribution network, further accelerating the company’s growth and market penetration.
The acquisition is expected to close by mid-second quarter. Once the acquisition is complete, Vinod Cookware will have a 51 per cent shareholding in Healux International. Healux will be managed by a joint board of directors with a 4:3 directorship composition. Other than the management body, there will be no major impact on Healux’s existing mode of functioning. Healux’s current product lines, distribution channels, and customer base will remain intact.
David Stanley, Founder & Managing Director, Healux International, said, “We are thrilled to partner with the esteemed legacy brand Vinod Cookware, a company with a rich 62-year history. This strategic alliance will enhance the stability of Healux’s current sales operations while accelerating our expansion into new markets, establishing innovative distribution channels, and offering a wider range of Kitchenware products.”
Sunil Agarwal, Director of Vinod Cookware, said, “As we join forces with Healux International, we are eager to embark on this exciting new chapter and leverage the synergies between our organizations. This strategic acquisition marks a significant milestone for us, as we embrace the opportunity to harness Healux’s direct-to-consumer network, enhancing our ability to connect with customers on a more personal level. By utilizing our vast production facilities to manufacture waterless and fatless cookware made from AISI 304 Surgical Stainless Steel, we are expanding our reach to redefine the culinary experience for households across India.”
From: financialexpress
Financial News
