With the mid-year online sales by multiple marketplaces coming to a close, Unicommerce analysed over 8.5 million order items processed through its platform to uncover trends during this sale period. As per the company, the analysis of orders processed through the Unicommerce platform shows that customers cashed in on the mid-year sales offers extended by multiple marketplaces with 16 per cent order volume growth during the week-long sale period between 19th to 25th of July 2024.
The volume growth is in comparison to the 2023 mid-year sales that took place between 14th to 20th July last year. The volume growth was accompanied by an upward trend in gross merchandise value, which grew by 19 per cent YoY in 2024 over 2023.
While marketplaces offered attractive discounts across different categories, the rising consumer focus on healthy products and nutraceuticals noted higher demand leading to an impressive YoY order volume growth of over 78 per cent in the health and pharma segment during the sale period in 2024. Categories including FMCG and agriculture, beauty, wellness and personal care also witnessed a YoY order volume growth of over 48 per cent and 21 per cent respectively during the sale period this year.
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Furthermore, products including protein supplements and muscle gainers, anti-aging collagens, face serums and ayurvedic shampoos among others witnessed higher consumer demand during the period. Interestingly, the average order value in the electronics and home appliances category, excluding mobile phones, increased by more than 24 per cent in 2024 sales as compared to the sales in 2023.
From: financialexpress
Financial News
